Annual catalog production for EvoShield's baseball and softball lines, shot on location with collegiate athletes who actually used the gear. I handled the photography and creative direction, developing the location strategy, lighting, and shot lists from the ground up.

The assets captured here were built to carry us through the fiscal year, supporting the sales team as they brought new products to market through college and travel ball channels. Beyond that, the images needed to stretch across the catalog, retail partners like Dick's Sporting Goods and Academy Sports + Outdoors, and digital campaigns, so getting both flexibility and consistency out of a single shoot mattered a lot.