EvoShield's football category required packaging that could hold its own in a competitive retail environment alongside established brands in major national accounts. I designed the full packaging system across the football product line, working directly with the overseas factory to develop custom die-lines and hang tags for each product. The photography and design direction both came out of this work, with the full visual system built to support how the product actually moved through the market. These packages landed on shelves at Dick's Sporting Goods and Academy Sports + Outdoors while also running through our own e-commerce, so they had to work in a few different contexts without losing anything. A retail shelf, a warehouse pick, a product page, the packaging carried the brand across all of it.