EvoShield's protective gear requires a custom molding process, and a lot of customers weren't getting it right. These instructional videos were built to close that gap. Clear, on-brand, and designed to help players get the most out of their gear.

I art directed the series, developing the visual approach, scripting direction, and on-set execution across multiple product categories. The goal was content that felt like EvoShield without being overly produced. Functional first, with enough polish to live comfortably on the website and in-store displays.