EvoShield's EvoGenerals are signed pro MLB athletes, and each All-Star Game we put together a limited capsule built just for them. The collection included a hat, shirt, elbow guard, and leg guard, all packaged in a custom box designed specifically for the drop.

I developed the box from scratch, working with a domestic packaging supplier to design the die-lines so each piece had a dedicated place inside and the full assortment was on display when the box was opened. From there the work extended into all of the marketing assets that supported the launch across social, email, and the Wilson/EvoShield website, where a small run was made available to the public.

The photos here include the box and full assortment, the marketing assets from the campaign, and content shot on location before the game when athletes came to pick up their boxes.