High Heat is a sunscreen brand built for athletes who spend long days in the sun. The brief called for something that felt at home on a ball field without leaning on tired sports clichés. Bold and functional, but with enough personality to stand out on a shelf or in a gear bag.

I developed the full brand identity and packaging system, from logo and color direction through label design and production-ready artwork. The goal was a visual language that felt credible in both the sports and wellness space, with packaging that communicated performance without losing approachability.