I led design and creative direction for Perfect Game’s Fort Myers retail store, creating an environment that connected brand, product, and customer experience.

Rather than relying on traditional signage, we wrapped the space in large-scale environmental graphics that created a more immersive brand experience. I developed the visual language, environmental graphics, and layout throughout the store to create a cohesive retail environment.

I also developed portions of the apparel and headwear assortment featured throughout the space, helping connect product and environment into a more unified retail experience.